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CORPORATE IDENTITY

 
 


THE LOGO ELEMENTS

The Arrow and "Dong"
The arrow on the last stroke of the Chinese character "Dong" (东) symbolises the Scorpio tail in astrology symbols. The arrow is pointing upwards as in research, The Scorpios are also definded as "The Rising East". "Dong" means "The East" in mandarin and this made the combination of "SCORPIO EAST".

Basic shapes of squares
The basic shapes of squares in different tones of grey at the background symbolizes that "SCORPIO EAST" is versatile in every environment. Squares also have another meaning of directions in mandarin.

THE COLOURS

The Vibrant Red
Red is a dominant creative colour. In the Psycholigical states, Red gives people a loud and aggressive yet fun and passionate kind of impression.

Shades of Black
Black is a mysterious colour. It gives a corporate, matured and stable feel to it. But with its mysterious feel, people tend to have expectations on surprises that it can produce.

 
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